Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Artículos, libros, capítulos, patentes y desarrollo tecnológico.
24 registros · página 1 de 2
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer perceptions of what th…
The teaching-learning process has been permeated by technological expressions that allow revealing trends in the forms of relationship between teachers and students; through the use of audiovisual resources inside and outside the classroom…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
This study determined and compared the career perceptions of Tourism and Hospitality undergraduate students, before and during the COVID-19 pandemic, in an emerging economy country, the approach is mixed methods and simple purposive random…
Las actitudes hacia la investigación son un eje central del desarrollo de competencias investigativas y representan un campo emergente de estudio. El objetivo de este artículo es identificar los componentes de las actitudes hacia la invest…
Introducción: el constructo grit predice el desempeño en distintos dominios; aunque con resultados variables en la estructura de las pruebas. El objetivo de la investigación es aportar evidencias de validez de la Grit-S, a través de la con…
The study of the effects of university dropout has focused on the student, requiring attention to Higher Education Institutions (HEI). This work aims to model the effects of dropout on teaching and research as substantive functions for Col…
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The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work propose…
The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, sin…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…
Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relation to the mechanisms…
El objetivo de este artículo es simular la productividad académico-científica en cuanto a artículos sometidos y publicados, ejecución de proyectos de investigación y procesos editoriales se refiere, desde la perspectiva de género tras la C…
La deserción limita los beneficios personales y sociales de la educación. En este sentido, los estados e instituciones educativas buscan prevenir y mitigar este fenómeno mediante el desarrollo de políticas públicas e institucionales, sin e…
The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-sectional study was carried…
The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the materialisation of the benef…