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The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work proposes to offer guidelines that allow qualifying the use of social networks as an element for com- petitiveness in the market; In this perspective, the investigative process studies the implementation of marketing strategies through different social networks in ten accredited universities, to evaluate the incidence of content on its users and, based on the analysis, formulate recommendations towards its optimization.
| Código institucional | PROD-2026-0046 |
| DOI | 10.37467/revvisual.v9.3587 ↗ |
| ISSN | 2695-9631 |
| Revista | VISUAL Review. International Visual Culture Review |
| Ranking MinCiencias | A1/A2/B/C |
| Indexación | SJR · A1 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3587 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Digital, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales · Otras ciencias sociales |
| URI Minerva | https://redsummaeducation.education/minerva/item/47 |
Camilo Mauricio Grillo Torres, William Moreno Lopez (2022). Importance of digital marketing in Colombian universities with accredited quality. Contributions to the qualification of its use. VISUAL Review. International Visual Culture Review. https://doi.org/10.37467/revvisual.v9.3587
@article{CamiloMauricioGrilloTorres2022,
title = {Importance of digital marketing in Colombian universities with accredited quality. Contributions to the qualification of its use},
author = {Camilo Mauricio Grillo Torres and William Moreno Lopez},
year = {2022},
journal = {VISUAL Review. International Visual Culture Review},
issn = {2695-9631},
doi = {10.37467/revvisual.v9.3587},
url = {https://redsummaeducation.education/minerva/item/47}
}