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The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, since whose fundamental premise is that the future it does not arise blindly, but is a consequence of human action, becoming an essential planning tool where the future can be elucidated and the human actions that will allow its development can be guided. This is how it was developed in order to look at the present action from the creation of possible scenarios (future scenarios) using morphological analysis and the probability that each scenario occurs (future scenarios) supported by the Delphi method, MIC MAC. This document will contribute with knowledge so that ecotourism managers contribute to the economic and social needs of the country as part of its socio-ecological administration through the results of the ecotourism sector in areas of influence of the UCC, which are in a large part of the territory. Colombian in its 18 offices distributed in 5 regions
| Código institucional | PROD-2026-0045 |
| DOI | 10.34117/bjdv8n5-061 ↗ |
| ISSN | 2525-8761 |
| Revista | Brazilian Journal of Development |
| Ranking MinCiencias | D |
| Idioma | PT |
| URL oficial | https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/47442 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Estratégico, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales |
| URI Minerva | https://redsummaeducation.education/minerva/item/46 |
William Eduardo Mosquera Laverde, Claudia Patricia Gomez Espinosa, María Fernanda Gómez Cuervo, Camilo Mauricio Grillo Torres (2022). Desenho de cenários estratégicos para o ecoturismo na Colômbia. Brazilian Journal of Development. https://doi.org/10.34117/bjdv8n5-061
@article{WilliamEduardoMosqueraLaverde2022,
title = {Desenho de cenários estratégicos para o ecoturismo na Colômbia},
author = {William Eduardo Mosquera Laverde and Claudia Patricia Gomez Espinosa and María Fernanda Gómez Cuervo and Camilo Mauricio Grillo Torres},
year = {2022},
journal = {Brazilian Journal of Development},
issn = {2525-8761},
doi = {10.34117/bjdv8n5-061},
url = {https://redsummaeducation.education/minerva/item/46}
}