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Inicio Producción editorial PROD-2026-0055
GNC Artículos Scopus o WoS · Artículos · 2024

Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio

Autores
Camilo Mauricio Grillo Torres CUA

Resumen

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced significant challenges due to the COVID-19 pandemic, necessitating a process of adaptation to continue their operations. This study aims to analyze the key indicators developed by two ecotourism community associations in Peru to enhance community resilience during the pandemic, focusing on the three critical phases of disaster management: pre-disaster, response, and recovery. The findings seek to facilitate the replicability and improvement of strategies in other community associations within the Peruvian Lomas Network, as well as in similar organizations worldwide that are connected to ecological systems. To gather comprehensive insights, focus groups and interviews were conducted with representatives and members of the participating community associations, as well as individuals from the Peruvian Lomas Network. The analysis revealed that the most influential indicators of community resilience were a strong sense of community, active participation, and robust social support. In contrast, factors such as educational attainment, demographic data, coping strategies, and improvisation exhibited less impact on resilience outcomes. The study concluded that while these community associations demonstrated commendable resilience in navigating the pandemic, there is a critical need to enhance internal coordination and foster collaboration with local authorities to further strengthen their efforts and ensure sustainability moving forward.

Palabras clave

Coastal fog oases Community engagement COVID-19 Lima Peru Qualitative research
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Modalidad de publicación: Publicación completa
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Metadatos

Código institucional PROD-2026-0055
DOI 10.31637/epsir-2024-967 ↗
ISSN 2529-9824
Revista European Public & Social Innovation Review
Ranking MinCiencias A1/A2/B/C
Indexación SJR · B
Idioma ES
URL oficial https://epsir.net/index.php/epsir/article/view/967 ↗
Licencia CC-BY-NC-SA OPEN ACCESS
Grupo(s) Sinergia digit@l (COL0151911)
Línea de investigación Marketing Digital, Analítica y Comportamiento del Consumidor
Programa Administración y Dirección de Empresas
Área OCDE Ciencias Sociales
URI Minerva https://redsummaeducation.education/minerva/item/56
📋 Citar este recurso (APA / BibTeX)
APA 7
Camilo Mauricio Grillo Torres (2024). Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio. European Public & Social Innovation Review. https://doi.org/10.31637/epsir-2024-967
BibTeX
@article{CamiloMauricioGrilloTorres2024,
  title   = {Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio},
  author  = {Camilo Mauricio Grillo Torres},
  year    = {2024},
  journal = {European Public & Social Innovation Review},
  issn    = {2529-9824},
  doi     = {10.31637/epsir-2024-967},
  url     = {https://redsummaeducation.education/minerva/item/56}
}
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