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Resultados para "Colombia" · 28 coincidencias
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispu…
Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational dispariti…
The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates…
The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understandi…
Introduction: The central theme of this research is the need to strengthen and competitively project the agricultural sector in Colombia. Methodology: Therefore, through the comparative method, the national development …
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se…
Introduction:The central theme of this research is the application of environmentalprotection standards that go against the work and qualityof the farmers live. Methodology:Therefore, through a documentary review, espec…
Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer pe…
The teaching-learning process has been permeated by technological expressions that allow revealing trends in the forms of relationship between teachers and students; through the use of audiovisual resources inside and o…
This paper presents an analysis of the training of public accounting students in Colombia in the teaching of international accounting, with the aim of diagnosing and analysing the methodologies applied in the foundation…
Introducción: el constructo grit predice el desempeño en distintos dominios; aunque con resultados variables en la estructura de las pruebas. El objetivo de la investigación es aportar evidencias de validez de la Grit-S…
The study of the effects of university dropout has focused on the student, requiring attention to Higher Education Institutions (HEI). This work aims to model the effects of dropout on teaching and research as substanti…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…
The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of …
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recogniti…
El objetivo de este artículo es simular la productividad académico-científica en cuanto a artículos sometidos y publicados, ejecución de proyectos de investigación y procesos editoriales se refiere, desde la perspectiva…
La deserción limita los beneficios personales y sociales de la educación. En este sentido, los estados e instituciones educativas buscan prevenir y mitigar este fenómeno mediante el desarrollo de políticas públicas e in…