📚 Repositorio Minerva · Corporación Universitaria de Asturias
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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Producción editorial

Artículos, libros, capítulos, patentes y desarrollo tecnológico.

55 registros · página 1 de 3

GNC Artículos Scopus o WoS · 2026 OA

From Barcelona to Comillas Gaudí’s Legacy in the Cantabria Brand

Alfredo Guzmán Rincón

Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…

GNC Artículos Scopus o WoS · 2026 OA

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

Esther Martín-Caro Alamo

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

GNC Artículos Categoría D (Publindex) · 2025 OA

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

Alfredo Guzmán Rincón

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, following the PRISMA …

GNC Artículos Scopus o WoS · 2025 OA

Gastronomic Culture And Social Networks: The Impact Of Digital Strategies On The Promotion Of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…

GNC Artículos Scopus o WoS · 2025 OA

Evaluación de un chatbot basado en aprendizaje supervisado impacto en la satisfacción y propuestas de mejora

Nuria Segovia García

En un contexto donde la rapidez en la resolución de dudas es esencial, las instituciones de educación superior deben reformular sus modelos de atención estudiantil. Tecnologías como los chatbots, basados en procesamiento de lenguaje natura…

GNC Artículos Scopus o WoS · 2025 OA

Effects of tourism on well-being from the perspective of key actors: a scoping review

Alfredo Guzmán Rincón

Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review of the academic liter…

GNC Artículos Scopus o WoS · 2025 OA

Dropout in rural higher education in virtual modality: a neural network approach

Alfredo Guzmán Rincón

Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…

GNC Artículos Scopus o WoS · 2025 OA

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…

GNC Artículos Scopus o WoS · 2025

Constructs of the G2G approach and their impact on the implementation of the digital government policy

Alfredo Guzmán Rincón

The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understanding on how the constr…

GNC Artículos Scopus o WoS · 2025 OA

Cost drivers in government pathology laboratories in Bogota

Alejandro Torres Garay

Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate determination of ov…

GNC Artículos Scopus o WoS · 2024 OA

Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…

GNC Artículos Categoría D (Publindex) · 2024

Evaluación organizacional una MIPYME del sector gastronómico: estudio de caso con herramienta de autodiagnóstico empresarial

Camilo Mauricio Grillo Torres

Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…

GNC Artículos Scopus o WoS · 2024 OA

Digital Marketing Strategies In Fast Food Chains In Colombia: An Exploratory Study On Social Media

Camilo Mauricio Grillo Torres

This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…

GNC Artículos Scopus o WoS · 2024 OA

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

Camilo Mauricio Grillo Torres

This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…

GNC Capítulos de libros resultados de investigación · 2024

Mapping a DynamicWell-Being System for Latin American Tourism

Alfredo Guzmán Rincón

This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neglecting the holistic…

GNC Artículos Categoría D (Publindex) · 2024 OA

Desarrollo de habilidades de escritura científica a través de actividades con apoyo de inteligencia artificial

Alfredo Guzmán Rincón

En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…

GNC Artículos Scopus o WoS · 2024 OA

Conceptual Model for the Assessment of Academic Productivity in Research Seedbeds From a Systematic Review

Lira Isis Valencia Quecano

Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluatio…

GNC Artículos Scopus o WoS · 2024 OA

Alternative Grit Models: Explorations Into the Psychometric Properties of Grit-S and Academic Performance

Alfredo Guzmán Rincón

Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…

GNC Capítulos de libros resultados de investigación · 2024

Percepción de la calidad del programa de contaduría pública en modalidad virtual

Alejandro Torres Garay

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