Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Artículos, libros, capítulos, patentes y desarrollo tecnológico.
16 registros · página 1 de 1
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neglecting the holistic…
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As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …
Colombia finds itself at a moment when, after having signed peace agreements, being in obligatory isolation due to a pandemic and the adaptation to a new normality, remains an option as a tourist destination, which generates a challenge no…
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The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their participation in them…
Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, the main objective of …
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El abandono estudiantil como evento dificulta la materialización de los beneficios del nivel educativo, esta no es monocausal, sino que es resultado de la interacción de múltiples variables, entre ellas la comunicación. Así, el objetivo de…
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