Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Artículos, libros, capítulos, patentes y desarrollo tecnológico.
34 registros · página 1 de 2
Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
En un contexto donde la rapidez en la resolución de dudas es esencial, las instituciones de educación superior deben reformular sus modelos de atención estudiantil. Tecnologías como los chatbots, basados en procesamiento de lenguaje natura…
Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…
Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review of the academic liter…
Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…
The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…
The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understanding on how the constr…
Introduction: The central theme of this research is the need to strengthen and competitively project the agricultural sector in Colombia. Methodology: Therefore, through the comparative method, the national development plans of the last th…
Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate determination of ov…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluatio…
Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…
Introduction:The central theme of this research is the application of environmentalprotection standards that go against the work and qualityof the farmers live. Methodology:Therefore, through a documentary review, especially regulations, a…
Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer perceptions of what th…
The teaching-learning process has been permeated by technological expressions that allow revealing trends in the forms of relationship between teachers and students; through the use of audiovisual resources inside and outside the classroom…
This study determined and compared the career perceptions of Tourism and Hospitality undergraduate students, before and during the COVID-19 pandemic, in an emerging economy country, the approach is mixed methods and simple purposive random…