Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Resultados para "Digital marketing" · 3 coincidencias
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recogniti…