📚 Repositorio Minerva · Corporación Universitaria de Asturias
RedCol MinCiencias · OAI-PMH · Acceso institucional

Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Digital Marketing" · 3 coincidencias

GNC Artículos Scopus o WoS · 2024

Digital Marketing Strategies In Fast Food Chains In Colombia: An Exploratory Study On Social Media

Camilo Mauricio Grillo Torres

This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…

GNC Artículos Scopus o WoS · 2022

Importance of digital marketing in Colombian universities with accredited quality. Contributions to the qualification of its use

Camilo Mauricio Grillo Torres

The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…

GNC Artículos Categoría D (Publindex) · 2022

Análise do conteúdo digital e sua contribuição para a identidade online das companhias aéreas na Colômbia

Camilo Mauricio Grillo Torres

Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recogniti…