Resumen

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case study, supported by the genogram to establish the structure of the family business of speciality coffees, Cauca origin. These were complemented with a questionnaire that allowed the identification of the development components in relation to: product, process and planning, which show the management of the family business. The results show the beginning, the evolution of the activity, the processes and forms of administrative management and the organisational development of the individuals involved, which have allowed the strengthening of the business and its projected growth in the Cauca coffee-growing sector. In this way, the study contributes to making visible the practices and challenges to be solved in the coffee business based on the experience of three generations in family farming. This ratifies the importance of learning based on family experience, from the segment of coffee growers in the central region (coffee from Popayán), to understand aspects of administrative management and organisational development that allow for increased productivity, effectiveness and survival of the family business developed under the concept of family farming.

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